From a child drinking milk lớn a parent lifting up a child: Discover how our logo sản phẩm has evolved over the years.




tinhdaudua.com.vn is created by resolution 57(I) of the United Nations General Assembly on 11 December 1946 to provide supplies and assistance lớn children after World War II. Originally known as the United Nations International Children’s Emergency Fund, tinhdaudua.com.vn starts as a temporary relief fund of the United Nations. As such, it is entitled to lớn use the UN logo. 




In October 1953, the United Nations General Assembly extends tinhdaudua.com.vn’s mandate indefinitely to assist vulnerable children. As a UN agency with a distinct mandate, tinhdaudua.com.vn develops its own visual identity. 

tinhdaudua.com.vn’s first biểu tượng logo features a child drinking a cup of milk, which reflects the organization"s main activity at the time: delivering milk to lớn children. This hình ảnh sản phẩm retains some elements of the UN logo, on which it is based, such as the olive branches and globe in the background. ‘A child drinking milk’ becomes the symbol of tinhdaudua.com.vn. 




As tinhdaudua.com.vn’s focus expands lớn include the wider needs of children, the organization’s hình ảnh sản phẩm changes as well. In the 1960s, ‘a child drinking milk’ is redesigned as ‘a mother lifting up a child’. This is also linked to lớn the UN adoption of the Declaration of the Rights of the Child in 1959, which defines children’s rights lớn protection, education, healthcare, shelter, in addition khổng lồ good nutrition.

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The universal gesture of a mother lifting up a child symbolizes the hope, security & joy that tinhdaudua.com.vn’s work gives to lớn parents & their children. This gesture evokes parents’ energy & enthusiasm, which reflects tinhdaudua.com.vn’s optimism và the results we seek khổng lồ deliver for every child. 




A standard global biểu tượng logo is issued, which retains the ‘mother & child’ emblem as the dot on the ‘i’ of ‘tinhdaudua.com.vn’. This is the first version of the tinhdaudua.com.vn biệu tượng công ty to be registered with the World Intellectual Property Organization. 



While the key elements of the 1975 hình ảnh sản phẩm are retained, the typeface is revisited to lớn align with some prevailing visual trends of the time. 



In 1986, coinciding with tinhdaudua.com.vn’s 40th anniversary, the biệu tượng công ty changes again: the typeface becomes Futura bold và the colour goes from đen to PMS Reflex Blue. tinhdaudua.com.vn issues The Identification Graphic Standards Manual, the organization’s first Brand Book. 

The biểu tượng logo features tinhdaudua.com.vn’s name, in lower case and heavy typeface, alongside the ‘mother và child’ emblem. The thiết kế approach is aligned with the Swiss Style of the time, minimalist in nature. This logo sản phẩm is seen as clearer compared lớn previous versions, lending itself better to lớn universal recognizability & clarity. 



In 2001, the tinhdaudua.com.vn logo sản phẩm as we know it today is introduced ─ along with guidelines for its use on multiple platforms. The colour is changed from PMS Reflex xanh to PMS Process Cyan. The undiluted colours of the new tinhdaudua.com.vn brand colour palette (cyan, yellow, pink & violet) are meant to lớn evoke the vibrancy of children. 

The hình ảnh is stylized & simplified. The ‘mother và child’ emblem is modernized khổng lồ reflect a more generic figure. 



tinhdaudua.com.vn’s tag line becomes ‘unite for children’. Previously, this điện thoại tư vấn to kích hoạt had been used for tinhdaudua.com.vn’s campaigns, in addition khổng lồ ‘unite against AIDS’ & ‘unite for peace’. 

The transition of ‘unite for children’ from a campaign tag line lớn the brand signature emphasizes tinhdaudua.com.vn’s advocacy role in tư vấn of the Millennium Development Goals and the Convention on the Rights of the Child. ‘Unite for children’ communicates how the organization brings partners together across sectors lớn achieve results for children. 



In 2016, ‘for every child’ is adopted as the organization’s brand strategy và becomes part of the logo. ‘For every child’ echoes tinhdaudua.com.vn’s universal mandate to lớn protect the rights of children everywhere – và embodies the organization’s mission to lớn give greatest priority to lớn the most disadvantaged children. 

Modularity is a key component of this new logo. ‘For every child’ is just the first half of the brand statement. The second half includes words that showcase the scope of tinhdaudua.com.vn’s work. For example, ‘for every child, hope’, ‘for every child, opportunity’, and ‘for every child, dignity’. This logo sản phẩm enables us lớn highlight the challenges children face, as well as the hopes we have for them.

Research và writing by Martina Tomassini & Ruthia Yi.

Xem thêm: Những Lời Chào Mở Đầu Bài Thuyết Trình 2022, Cách Chào Mở Đầu Bài Thuyết Trình


75 years of tinhdaudua.com.vn Since 1946, tinhdaudua.com.vn has been working tirelessly for child rights & for the well-being of every child.

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